About – CoordCrew
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Meet the family behind CoordCrew

Jeremy, AnnMarie and Grant

We make modern bamboo daywear for the little ones - and big ones - in your family

We're Here to Help You:

Coordinate

From photoshoots to comfy days at home and everything in between, our collections make it oh-so easy to coordinate cohesive looks for the whole fam

Connect

Families are about belonging and togetherness. Our collections provide new and fun ways to build connection with your loved ones

Create

By making the daily chore of getting dressed a little easier, we help families have more time to create fun memories, together

How it started

It all began when Jeremy took 4-week-old Grant on their first father-son outing.

To mark the occasion, Jeremy wanted to rock a coordinated look with his mini-me. But it wasn’t easy!

Most of the matching clothes out there were PJs (so…not the vibe for a San Diego bayside brewhouse). 

And easily finding coordinating daywear from the big brands? Not so easy...

It sparked an idea.

To create coordinated daywear for babies, kids, and adults (and even beloved furbabies)

With inclusive designs and patterns for modern families and all bodies

Made with sustainable and stretchy bamboo to last through multiple growth spurts AND kids 

AnnMarie knew they couldn't be the only parents wanting to live life and have fun with little ones, while looking good too.

The idea was just too fun to ignore.

That's how CoordCrew (unofficial baby #2!) was born.

How it’s going

Nine months later (yep! That’s how long it takes to birth a clothing brand) we launched CoordCrew starting with 3 coordinated collections.

We’ve worked with local designers, creatives and manufacturers to bring our new brand to life.

And while it was lots of work - between nursing, pumping, diapering, and running another family business - we’re delighted to share it with you!

#SquadGoalStatus simplified.

Our Coordinated Collections make it simple for families to pull together fun, playful looks.

Which means: 

→ It’s easier for busy families to get out the door, and still look put together

→ You can enjoy LIFE and take cute photos of the fun memories you make with each other.

→ And know you're dressing sustainably, too.

Bamboo daywear for modern families

Look great. Have fun. Do good.

Family Rules(aka our values)

CoordCrew is more than just a clothing brand - we’re a fun-loving community who champions family connection and togetherness. These values are our guiding compass, reminding us about what we stand for.

Ease

Getting dressed and out the door with kids in tow shouldn’t be hard. Our clothing collections and online platform make shopping and dressing your family easy-breezy lemon squeezy. We make the daily habit of getting dressed easy.

Fun

Life is meant to be lived. Memories should be made. And through the ups and downs of parenting, fun should be had. Everything we do around here is through the lens of playfulness and joy. If it’s not fun, we’re not doing it.

Inclusivity

Around here, all families are welcome - the family you’re born into and the family you create. Our daywear designs and styles appeal to all families, all bodies, all shapes, all sizes, and all genders. Everyone is welcome in the CoordCrew Family. 

Quality

The CoordCrew brand is synonymous with quality. We set high standards for our clothing, ensuring they are stylish, comfortable, durable, and sustainable. Our fabrics and designs are built to last.

Community

Our bamboo daywear is about more than fun, easy style. It's about bringing families together one comfy, coordinated outfit at a time. Community is woven into the very fabric of who we are and what we do.

Sustainability

We care about the planet and the people on it. Our clothes are crafted from eco-friendly bamboo fabric. We prioritize investing in quality, sustainable clothes for the long-term over wasteful and harmful fast fashion.

Subscribe

to our newsletter & get 10% off your first purchase! You’ll be first to know when we drop a new coordinated collection. Plus, get real-talk from real parents, guest experts – and even Jeremy’s cringey dad jokes.

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